Technical Editor / Visual Designer — C.S.A.T.F.
June 2017 to Nov. 2019
- Designed and developed several e-learning courses for safety training in the Motion Picture
industry. I primarily used Adobe Captivate, Articulate Storyline, and some HTML/CSS for the
online curriculum. I also created design assets such as graphics and animations for online
course materials using Adobe Illustrator, Photoshop, Animate, Character Animator, and some
After Effects. Created and published several course books for print and digital download
using Adobe InDesign
UX Designer — C.S.A.T.F.
Sept. 2018 to Feb. 2019
- I lead the design of user experience and interface for TEAM portal, a web app to streamline
hiring and regulatory compliance management for Motion Picture Industry drivers and their
employers. I initiated agile development processes and created best practices around
documentation and specs here at Contract Services. My day to day involved creating user
flows, wireframes, prototypes, and UI design specs using Adobe XD. I also developed
TEAM’s UX strategy with product leads by identifying user pain points.
UX Designer — C.A.R.D.
Sept. 2013 to Oct. 2016
- I was the primary UX and design lead for multiple mobile apps and web products.
I collaborated closely with design, tech, marketing, and copy team members to ensure that
the intent and quality of the project was carried through to the end. One of the projects was
the re-design of CARD’s front-facing website, my responsibilities included facilitating design
workshops with stakeholders to define the business requirements, I also managed two junior
visual designers and provided oversight on scope and deliverables including graphics, design
specifications, flow diagrams, and prototypes to meet those requirements. My process also
involved persona modeling, scenarios definition, competitive evaluation, flow diagramming,
user surveys, lots and lots of sketching, wireframes, creation of clickable prototypes, tight
collaboration with programmers, extensive internal QA, and occasional coffee breaks.
Freelance Web Designer — Vidalma.net
Feb. 2009 to Sept. 2014
- Responsible for the entire product development and design process of several websites.
I oversaw project proposals through outlining project scope, defining activities, managing
resource needs and estimating delivery timelines. I then created interactive design
wireframes and prototypes, designed the graphics, icons, and animations for the interfaces
that would go through rounds of client approvals and finally developed the layout and user
Print Maestro / Graphic Designer — Converse SM
- The Converse Flagship store in Santa Monica had a customization bar where customers
could get their sneakers and t-shirts adorned with custom prints. I was responsible for
collaborating with customers to identify their personalization needs and design custom
graphics on the fly using Adobe Illustrator and Photoshop. Also, I produced direct-to-garment
prints with various commercial garment printers and helped with light administrative duties.